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5 Steps to Optimize Your Lead Nurturing Process: Right Content to the Right...
I’m happy to announce that registration is open for our upcoming AMA webinar 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience with Pawan Deshpande, CEO of Curata...
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The Sales Lion Needs to Come Out of His Den
Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your...
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Content Marketing Statistics 2014: 4 Significant Facts [Infographic]
Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re...
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Content Marketing Budget – What to Consider
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified...
View ArticleClik here to view.
The Comprehensive Guide to Content Marketing Analytics & Metrics
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers fall back...
View ArticleClik here to view.
The Best Content Marketing Metrics According to 24 Experts [SlideShare]
How do today’s top marketing experts measure the effectiveness of their content? Curata CEO Pawan Deshpande recently published The Comprehensive Guide to Content Marketing Analytics & Metrics. As a...
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Content Marketing Measurement: 29 Essential Metrics [Infographic]
How do you measure the effectiveness of your content marketing efforts? We recently published The Comprehensive Guide to Content Marketing Analytics & Metrics, which provides a detailed guide to...
View ArticleClik here to view.
Content Marketing Metrics: Account Based Marketing Edition
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish, and then use the net to bring it in? What if two...
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How Content Analytics are Changing Over Time
Measurement: it’s the fifth pillar in the content marketing framework with content analytics a key focus for most marketers today. It wasn’t always this way. In 1904 Jell-O started printing Jell-O...
View ArticleClik here to view.
The A-to-Z of Google Analytics for Content Marketers [Infographic]
What does Google Analytics (GA) have to do with infographics? Perhaps the most important thing to understand about infographics that are actually shareable is that the definition of “shareable” changes...
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Content Marketing Statistics: The Ultimate List
As a marketer, you always want to ensure your opinions, strategic insights, and tactical activities are well supported by data. With this in mind, we’d like to share with you the content marketing...
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Content Marketing KPIs: Mapping Content’s Organizational Influence
Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially when it comes down to dollars?...
View ArticleClik here to view.
Content Marketing Statistics 2014: 4 Significant Facts [Infographic]
Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re...
View ArticleClik here to view.
Content Marketing Budget – What to Consider
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified...
View ArticleClik here to view.
The Best Content Marketing Metrics According to 24 Experts [SlideShare]
How do today’s top marketing experts measure the effectiveness of their content? Curata CEO Pawan Deshpande recently published The Comprehensive Guide to Content Marketing Analytics & Metrics. As a...
View ArticleClik here to view.
Content Marketing Metrics: Account Based Marketing Edition
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish, and then use the net to bring it in? What if two...
View ArticleClik here to view.
How Content Analytics are Changing Over Time
Measurement: it’s the fifth pillar in the content marketing framework with content analytics a key focus for most marketers today. It wasn’t always this way. In 1904 Jell-O started printing Jell-O...
View ArticleClik here to view.
Content Marketing Measurement: 29 Essential Metrics [Infographic]
Let’s say you’ve assembled a brilliant team of talented content marketers. You’ve crafted a well documented content marketing strategy, and you’re all working in harmony to execute on the plan. All of...
View ArticleClik here to view.
The A-to-Z of Google Analytics for Content Marketers [Infographic]
What does Google Analytics (GA) have to do with infographics? Perhaps the most important thing to understand about infographics that are actually shareable is that the definition of “shareable” changes...
View ArticleClik here to view.
The Comprehensive Guide to Content Marketing Analytics and Metrics
The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not when asked this question, marketers fall back on...
View Article
